IBM in 2009 Case Study Example | Topics and Well Written Essays - 250 words

IBM in 2009 - Case Study Example IBM was facing competition from low-cost network servers in the markets. In addition, the markets had alternative products, which were cheap, for example, the PCs. The company faced the challenges of owning their own softwares. They relied on the software from Microsoft. In addition, they did not have their own specialized application software. The company acquired assets worth $3 billion from lotus. The asset added to the general capital of the company. The company has the risk of losing customers, if they do not provide experts who would advise clients on the new business model (Charles & Gareth 85-87). There are questions that the management has to answer if they want a new model to be a success. They have to ask themselves where the company would get the resources for outsourcing and consultation. In addition, they should determine the best marketing tools of making the internet advertisement a success. The management has to ask themselves how they will improve the customer experience if they want to transform the company into a customer driven corporation (Marsh 100). For a company to get the best outsourcing and consultancy resources, the paper recommends for the management to upgrade its computer solutions into the state-of-the art. In addition, the company has to hire experts to conduct internet marketing. Lastly, IBM has to produce goods that meet the customers taste (McDonald

All the Pretty Horses novel Essay Example for Free

All the Pretty Horses novel Essay The main character, John Grady Cole, faces plenty of hardships throughout his journey from his home in Texas to Mexico. On the other hand, McCarthy writes this award-winning book in a positive way, demonstrating the balance between optimism and pessimism in our world. He shows how John Grady Cole has matured and grown substantially because of this negativity he faces. The reader can clearly see the negativity not only in the first page of the novel, but also in the first paragraph. McCarthy begins the book with, â€Å"†¦ he looked at the face so caved and drawn among the folds of funeral cloth, the yellowed moustache, the eyelids paper thin. That was not sleeping†¦Ã¢â‚¬  (3). The funeral described in the first page is John Grady’s grandpa’s funeral. Starting a book off in this way (with a dead body) obviously points the reader towards the opinion that this book is a long, dreadful ride with much death and destruction. The image of the coffin, the yellowing moustache, and the deceased person clearly shows the negativity that fills this book. Throughout the book, John Grady Cole faces many challenges and much adversity and learns to live with it. After leaving their home in Texas, John Grady and his best friend Rawlins travel hundreds of miles deep into the heart of Mexico on horseback until they reach a ranch offering work called La Purisima. Both of these boys are skilled at working with horses and spend most of their time at the ranch taming and taking care of the many horses there. While working at La Purisima, John meets the ranch owner’s daughter, a beautiful girl named Alejandra, and falls in love. Alejandra’s father absolutely does not appreciate this; in fact, he orders for John Grady and Rawlins to be arrested because of John’s interactions with Alejandra. The hardships that these boys face are relentless, however, John Grady refuses to hang his head and give up. On their way to the jail, John Grady says to Rawlins, â€Å"I can’t back up and start over. But I don’t see the point in slobberin over it† (155). At this point, McCarthy reveals how John Grady has matured and has learned to live with the sorrows he faces. With this new found maturity, and as John Grady Cole overcomes this terrible journey of negativity, he has learned to live with the pessimism and has found out how the negatives go side by side with the positives. Nearing the end of the book John Grady Cole realizes that â€Å"the world’s pain and its beauty moved in a relationship of diverging equity† (282). John Grady has learned the skill of searching for the light in a dark room, constantly refusing to dwell on the negative aspects of his many horrible situations. He has a new wisdom of the world and has learned how it works. In conclusion, McCarthy writes All The Pretty Horses with much negativity and at the same time he delivers a lesson of how positivity is hidden in every situation, journey, and life. McCarthy demonstrates how John Grady Cole learns maturity the hard way: through hardships, sorrow and death. This book leaves the reader with a tear in their eye and a smile on their face, for they know that sorrow is sitting on the doorstep of happiness.

American Pitt Bull Terrier Essay -- Animal Research

If you were told a story about a woman who was mauled so viciously by a dog that she had to undergo the world’s first face transplant. What breed would initially come to your mind? If you said a Pit Bull, you are among the majority, but you would be wrong. It was a Labrador retriever. Why do you think so many people would assume it was a Pit Bull? In the 1900s, the American Pit Bull Terrier was commonly portrayed on American war propaganda posters to represent the country's strength, determination, and dignity. The loyal and loving breed has been a companion to people such as Helen Keller, President Theodore Roosevelt, President Woodrow Wilson, Thomas Edison, and General George Patton. Today, the American Pit Bull Terrier is inaccurately identified as a violent, aggressive and an unpredictable breed of dog. What is the truth about the American Pit Bull Terrier? Are they truly the monsters described by Oklahoma State Representative Paul Wesselhoft as â€Å"gargoyle appearing a nimal with claws and fangs the size of a tigers† (Bellamy 10A) or are they simply misunderstood? How has this breed’s image gone from one extreme to the other over the past years? The American Pit Bull Terrier can be traced back to England in the 19th century where initially the breed was created to combine the gameness, speed, and agility of a Terrier with the strength and athleticism of a Bulldog (Bolhafner 39). According to Stahlkuppe, â€Å"gameness is the willingness of a dog to continue fighting, or hunting, or pulling a cart, or defending its owner, through great stress, intense pain, and even until death† (61). Stahlkuppe goes on to describe the Pit Bull’s gameness as â€Å"Awe inspiring† (61). Once in America the breed was initially utilized in bear and bull baiti... ...t is to be a loving family pet, household protector, competitor, or fighter. It is up to the owner to properly train and socialize their dog, show them what they want and the Pitt Bull will be sure to meet whatever demands we place in front of them. Works Cited â€Å"American Pit Bull Terrier† ukcdogs.com. Revised 1 Nov 2008: Web. 22 May 2012. Bellamy, Louise. â€Å"Pit bulls are loyal, loving dogs† The Oaklahoman 18 July. 2005: pg.10A. Print Bolhanfner, Stephen.â€Å" Meet the American Staffordshire/ pit bull terrier† St. Louis Post dispatch 7 May. 2005: pg 39. Print. Devlin, Mike. â€Å" Top 10 banned dog breeds† Listverse.com. 24 Aug 2011. Web. 23 May 2012. Dorsey, Jannie. â€Å" Pit bull earns top dog rank in bites† Tampa Tribune 28 July. 2009: pg 4. Print. Stahlkuppe, Joe. The American Pitt Bull Terrier Handbook. Hauppauge, New York: Barron’s, 2000. Print.

Microserfs

In Microserfs Douglas Coupland attempts to analyze the lives of people whose work is closely associated with most advanced machines that have yet been made: computers. The title of the novel Microserfs introduces the two main ideas of the novel: it is a play on the dominant force within the computer industry (Microsoft) and the word serfs, which refers to the semi-slave groups who existed within feudal societies in medieval times. Coupland suggests that the people who work for companies like Microsoft are essentially a king of voluntary serf. The characters within this novel want to be machine-like for a number of reasons. First, that seems to be the characteristic which has enabled Bill Gates (the founder and CEO of Microsoft) to rise to the top of the industry. While they apparently hate their jobs at Microsoft, leading to their leaving them and attempting to set up their own company, they also greatly admire the machine-like quality that Gates brings to his work.   Secondly, a machine is totally involved with what it is doing – it has no distractions that will take it away from the task at hand. Third, there is the beautiful logic of software code which contrasts with the often chaotic nature of their personal and professional lives. In Microserfs the great spur for activity is the search to be â€Å"One-Point-Oh†, that is â€Å"to be the first to do the first version of something†(Coupland, 1995). Computer software is normally identified according to which version of the program it is, so to be â€Å"one-point-oh† (1.0) is to be the best. There is a machine like logic to this idea which is of course not really based upon reality: normally the first version of any program is crude and ineffective compared to later versions which are more sophisticated and have been adapted according to the real-world experience of the software being used. In many ways the main characters of the novel such as Daniel, Susan and Todd are removed from the real world to the extent that they need to employ someone from that world to be their â€Å"reality-check†, that person being Daniel’s mother. The characters are obviously satirical in nature, and are taken to such an extreme that they almost seem like people who inhabit a video game. Take for example Michael, who is a brilliant but awkward programmer who leaves Microsoft to start his own company, and decides to adopt a â€Å"Flatlander diet† (Coupland, 1995). This involves only eating â€Å"two-dimensional food† (Coupland, 1995) which means food that can be slid under his door, He has a screen name of â€Å"Kraft Singles† (Coupland, 1995), an ironic comment upon his peculiar diet. Michael is just one example of the tendency to take matters to an extreme among the characters. Todd is not just a body-builder, but an obsessive body-builder. Bug is not only experienced, older and a little more cynical than his younger fellow workers, he calls himself â€Å"the World’s Bitterest Man† (Coupland, 1995). All of these characterizations make the people who inhabit the novel seem essentially machine-like: they are one/two dimensional, relentless in their pursuit of an end and often limited in outlook.   A software program is designed to do one thing extremely well, but nothing else. In the same way the characters attempt to do one thing, or be one thing, extremely well. The constant conflict between the need for a pure existence as a designer, body-builder, bitterest man etc. comes up against the natural human tendency to diversify and to be multi-faceted. While Microserfs was written before the massive explosion in Internet usage, the manner in which people are now essentially locked to their computers:- constantly checking e-mail even in the most remote locations – is a natural development of the kind of process that Coupland sees in this novel. The ongoing discussion between machine and human being, something which is reflected within Coupland’s novels, continues unabated. In conclusion, the characters of Microserfs seek to be machine like because they see this as a route to success. Their â€Å"king†, Bill Gates, who they leave, is nevertheless an icon to be aimed at. He seems more like a machine than a human being according to Coupland, and has all the strengths and weaknesses that are associated with this identity. The characters of this novel, wonderfully funny, but often very sad at the same time, reflect this search to be the perfect human machine.   The fact is that they seem to lose their humanity along the way. Works Cited Coupland, Doug

We grieve that the innocent have suffered but we are satisfied that evil has been defeated

In the play ‘Othello' by William Shakespeare it could be said that in the end, despite the killing of Desdemona, Othello and Emilia that, â€Å"we grieve that the innocent have suffered but we are satisfied that evil has been defeated†, but to what extent is this actually true? There is no doubt that ‘Othello' is full of the suffering of innocence. None more so than the suffering of Desdemona who can be described in no other way than pure and virtuous. At no point in the play can it be said that she shows anything other than these qualities and there really can be no justification for the fate that befalls her. ‘She is indeed perfection', which is stated by Cassio, is the perfect description of this woman and yet she arguably suffers most within the text. Not only is her integrity questioned, the man she loves and has given her soul to, denounces her as a ‘whore' and a ‘strumpet' and in the end murders her. There is no doubt either that Othello suffers within the play. He is driven to kill Desdemona, the woman he loves, due to the notion that she has lied, cheated and is ultimately a lustful adulteress. His innocence however, could be questioned. The only proof that Desdemona has done the things she had been accused of is that which is in Othellos imagination. He never really has any real proof, just suggestions. It is in fact his jealousy and imagination that makes him believe that Desdemona is an adulteress. Without his jealous tendencies, the seed of suspicion could never have been planted. As well as the circumstances it is a personal failing within Othello himself that leads to the murder of his wife and so therefore he is not completely innocent in his suffering, or that of Desdemona. Despite Othellos already jealous personality playing an important role in the events, it cannot be denied that Iago is the character who initiates, and through exploiting Othellos jealous nature and the naivety of Desdemona, brings about the suffering of all. The blame, to a great extent, lies with Iago. His character is nasty, crude and disrespectful. This is shown in the scene where he encourages Roderigo to inform Brabantio (Desdemonas father) of her where abouts. He says, ‘an old black ram, is tupping your white ewe', which is an altogether crude and animalistic way to describe the act of love making between two people who are clearly in love. He again uses a vulgar description of the pair when he says, ‘your daughter covered with a Barbary horse'. Despite talking about Othello in this derogatory way he pretends to be his friend throughout the play. He clearly states that ‘I follow him to serve my turn upon him' and ‘I must show out a flag and sign of love, which is indeed but a sign', which shows his vindictive and scheming nature. Although he pretends to be a friend to Othello, he is actually only doing it in order to let him suggest that his wife isn't the women he thought she was. With this in mind, the most truthful words that Iago says are, ‘I am not what I am'. Iago never actually does anything, he doesn't kill or hurt anyone physically and yet he undoubtedly lies behind the suffering within the play. This makes what he's doing all the more sinister. His evil nature is unquestionable and so when he is found out at the end of the play it could be said that evil has been defeated. However, Iagos true colours being shown and him being punished hasn't stopped him doing what he set out to. He has after all still made Othello suffer significantly and in turn got his revenge. In conclusion I feel that although it is true that innocence has suffered a great deal throughout the play, the fact that Othello played a role in his own suffering cannot be over looked. Nor can the question of to what extent he really was innocent in the whole scenario. In addition to this there is the question of, has evil (Iago) really been defeated? I don't believe that it has, as in my opinion, evil has done what it set out to do and has in fact won.

Free Essays on Women of Ancient Greece

In today’s society, rights between men and women are as close to equal as they have ever been. The roles of men and women in society have become intermingled in every aspect. Through work, leisure, family, political, and religious issues, both men and women take part. This equality was a difficult and timely journey for women, and it is gut wrenching to consider women’s non-existent rights of ancient times. However, a possible alteration to the common view of women’s lives in ancient Greece may be disproved according to an article by Christine Mitchell Havelock. The evidence brought forth is strong and relevant to the argument, but the overall impact on the conception of a woman’s life in ancient Greece is hardly altered. Women of ancient Greece may not have been as detested and rigorously forbidden in the way that ancient male-dominated â€Å"literary and legal sources† suggest. The argument could perhaps be more specifically defined by saying that the woman played a significant role in many parts of the funerary services of deceased loved ones, as well as an active part in the domestic affairs of the home. This argument is successfully supported by Havelock’s evidence found in a series of Greek funerary vases: Funerary ceremonies were extremely important to the ancient Greek. Ritualistic activities such as processions of mourning filled the streets in times of death. The mourners were both male and female. Both sexes were active in the mourning, but as a duty women were to be emotional. Men held one hand in the air to show the grieving while women characteristically held both hands in the air. This evidence is crucially supportive, showing that women were involved in these burial ceremonies. (Havelock 50) A scene of major significance can be seen on a vase presently in a museum in New York. The vase gives great detail in showing a dead male body surrounded by his immediate family. His wife is to the left sea... Free Essays on Women of Ancient Greece Free Essays on Women of Ancient Greece In today’s society, rights between men and women are as close to equal as they have ever been. The roles of men and women in society have become intermingled in every aspect. Through work, leisure, family, political, and religious issues, both men and women take part. This equality was a difficult and timely journey for women, and it is gut wrenching to consider women’s non-existent rights of ancient times. However, a possible alteration to the common view of women’s lives in ancient Greece may be disproved according to an article by Christine Mitchell Havelock. The evidence brought forth is strong and relevant to the argument, but the overall impact on the conception of a woman’s life in ancient Greece is hardly altered. Women of ancient Greece may not have been as detested and rigorously forbidden in the way that ancient male-dominated â€Å"literary and legal sources† suggest. The argument could perhaps be more specifically defined by saying that the woman played a significant role in many parts of the funerary services of deceased loved ones, as well as an active part in the domestic affairs of the home. This argument is successfully supported by Havelock’s evidence found in a series of Greek funerary vases: Funerary ceremonies were extremely important to the ancient Greek. Ritualistic activities such as processions of mourning filled the streets in times of death. The mourners were both male and female. Both sexes were active in the mourning, but as a duty women were to be emotional. Men held one hand in the air to show the grieving while women characteristically held both hands in the air. This evidence is crucially supportive, showing that women were involved in these burial ceremonies. (Havelock 50) A scene of major significance can be seen on a vase presently in a museum in New York. The vase gives great detail in showing a dead male body surrounded by his immediate family. His wife is to the left sea...

The Bird Essays - Dave Winer, Podcasters, Restaurant, Free Essays

The Bird Essays - Dave Winer, Podcasters, Restaurant, Free Essays The Bird There's no doubt that Washington, DC has some of the most up and coming restaurants in the country. From its exclusive grand openings to its various featured restaurants and style, there's a restaurant for every DC foodie. The Bird, one of DC's newest restaurants is one restaurant that's taken a huge part in the DC food scene. Restaurant owner David Winer has been in the restaurant industry for the past 16 years. Winer is a resident of the Logan Circle neighborhood here in Washington, DC and has opened up five restaurants since his restaurant career began. "The Bird," Winer's newest restaurant is located on 11th Street NW and has received great reviews from Washington's reviewers. Ever since the grand opening on Halloween of 2016 he has had nothing but great feedback and success. "It's been a struggle opening a restaurant, as any restaurant owner would know - but my customers, family, and friends keep me motivated to continue what I do," says Winer. Winer continued, "I've opened up five restaurantsI have had struggles and different experiences with each one, but The Bird became a huge project and was actually the most challenging." The restaurant has unique artwork inside that symbolizes different seasons. "With it getting closer to the spring we have opened up our patio and terrace recently on days when it's warm with it doubling up on our covers," said Winer. The Bird is known for it's global cuisine, featuring food from around the world. Chef Michael Bonk, who is also a part owner, said, "customer satisfaction is essential. We love leaving our customers satisfied from the time they walk in to the time they walk out." Bonk says he always likes to introduce himself to the new customers so that customers know who is preparing the food. The Bird gets most of its customers from people in the Washington, DC area who comes in more than once a week. Manager Ben Bronstein says, "We love seeing regulars come in because we build relationships with them, and that's what keeps them coming in with our servers already knowing their order." With The Bird's amazing artwork, crafted drinks, and most importantly the food - the restaurant ends the day with a lot of great feedback and satisfied customers. Contacts: David Winer: Email: [emailprotected] Ben Bronstein: Email: [emailprotected] Phone: (202) 518-3609 Michael Bonk: Email: [emailprotected]

Raise vs. Rise

Raise vs. Rise Raise vs. Rise Raise vs. Rise By Maeve Maddox A recent headline in my morning paper declares: Local Unemployment Rate Raises to 4.8 percent Both as verbs and as nouns, raise and rise are used in many contexts, sometimes overlapping, but in the context of this newspaper headline, the verb should be rise. In standard usage, raise is transitive (takes an object) and rise is intransitive (no object). I suppose I’d better add, â€Å"usually,† to avoid the inevitable, â€Å"well, what about such and such?† To use raise to describe rates, someone or something must act as agent: The Fed decided to raise interest rates. The closing of three factories raised local unemployment rates. The headline requires intransitive rise: Local Unemployment Rate Rises to 4.8 percent. Both verbs occur in numerous idioms. Here are a few. Most require no explanation. Idioms with â€Å"to raise†: raise from the dead raise a ruckus (make a disturbance) raise blood pressure raise cattle (breed cattle) raise children (bring up children) People commonly talk about â€Å"raising children† or â€Å"raising a family.† When I was in school, my English teachers corrected this usage, saying, â€Å"You raise chickens, but you rear children.† As far as I can ascertain, no such distinction exists. raise game (cause game animals to show themselves) raise a response (in the context of getting an answer from someone on a two-way radio) raise a mob (stir up people to riot) raise an army (gather an army) raise a barn (construct a barn) In pioneer times in the U.S., â€Å"barn raisings† were social events at which the men helped the host build a barn while the women prepared a feast. raise one’s spirits raise money raise a blister (new shoes may raise a blister on one’s heel) raise one’s voice raise a laugh (cause amusement) rise to the occasion (prove oneself capable) Note: Jesus raised Lazarus from the dead: transitive verb with agent and direct object. Jesus rose from the dead: intransitive verb rise because the subject is the doer and there is no object.) Idioms with â€Å"to rise†: rise early (wake and get out of bed) rise from the dead rise and shine (wake up and get busy) rise in the world (improve one’s social and financial position) All rise! (Spoken by a bailiff as a judge enters the courtroom or prepares to leave) rise against (rebel) rise above adversity rise in someone’s opinion When wind rises, it increases in intensity. Rivers rise at their sources. Fish rise to the surface of a lake. Buildings rise as they are being built. Water rises. Dough rises. Smoke rises. People who become angry when being deliberately taunted are said â€Å"to rise to the bait.† And finally, something perceived as disgusting may â€Å"make one’s gorge rise.† For example, â€Å"The smell of onions made her gorge rise.† In this expression, gorge refers to stomach contents. I suppose that’s what the TV commercials mean by â€Å"acid reflux.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund PhrasesAwoken or Awakened?20 Names of Body Parts and Elements and Their Figurative Meanings

Dear Mrs. Ghosson Essay Example | Topics and Well Written Essays - 1000 words

Dear Mrs. Ghosson - Essay Example Our main concern is the registration of Xella at the Kuwait Stock Exchange. The registration process has not been completed since November although all documents have been provided by us in time. We are very concerned as to when the registration will be completed. You will kindly recall that the registration was a precondition for further dealings between us. Our experience in the past on similar projects has been that the 'as-built' situation sometimes differs from the drawings. This happens due to constraints on the site which were not foreseen while preparing the drawings and the drawings were not updated. These differences can lead to major complications during erection. Therefore, two of our engineers will visit the site in Taiwan next week to check the actual as-built situation against the drawings supplied by them. We had some misunderstanding with our contractual partner in Taiwan and had to postpone this site visit several times. Despite confirming to us that all required drawings have been sent it is only now that the drawings are adequate for preparation of final drawings. The general layout, equipment arrangement drawings and floor plans are 90% ready. If our engineers find the as-built situation to be very close to the drawings, and no major alterations are required we shall be able to send the drawings by the 9th December, 2005. If changes are required we shall send the drawings a couple of days later. During their visit to Taiwan our engineers will also discuss, in detail, the dismantling of the equipment and its transport to Kuwait. Thereafter the dismantling program will be executed jointly with our contractual partner on site. The goal, of course, is to adhere to the scheduled key dates for delivery. We are very sorry for the situation which has arisen due to factors totally beyond our control and assure you that we will make all efforts to ensure that the project schedule remains unchanged. Best regards Olaf Michelswirth Deputy General Manager *************************************************************** Intercem Engineering GmbH Simmeriss 59302 Oelde Germany Tel. 0049 2522 920 58 14 Fax. 0049 2522 920 58 20 Mobile 0049 170 73 41 275 Email O.Michelswirth@intercem.de *****************

Google or Comcast Antitrust Investigation Essay

Google or Comcast Antitrust Investigation - Essay Example Google was accused of competing unfairly by introducing applications that were only compatible with their products. Google was also accused of colluding with Internet Service Providers. Most providers were proving the search engine as the default application, something that was considered as favoritism. The accusations did not go well with some of the industry players who felt that Google was engaging in unfair competition. Critics argued that the move was to eliminate smaller firms that did not have sufficient resources. However, the stakeholders of the two companies refuted the claims by arguing that the two organizations were in a different line of operation. The anxiety ignited the need for US department Justice to start an investigation to investigate the company for antitrust behavior. The strategic alliance between Google and other software companies was considered to be a formation of a powerful monopoly. Consequently consumer feared that the companies will introduce monopoly pricing where they could control price fixing since they had the market power (The Guardian, 2015). Consequently, Google was summoned by the European Commission for behaving like a monopoly in the Android engine market. It was alleged that Google was taking advantage of the significant market share to isolate other application developers. The case of Google was not different from that of Microsoft that was once fined a considerable amount of money by incorporating Internet Explorer with its operating system.

Integrated Concept Process Model and School-to-Work Research Paper

Integrated Concept Process Model and School-to-Work - Research Paper Example They undertake these activities while being guided by professionals who have both knowledge and experience in education. The role of these professionals is mainly to assist the students to apply the skills they acquire in class in real-life situations. The students can derive from this kind of a scenario several benefits. One of these benefits is that a student can discover the challenges he might encounter in his professional occupation. They can also learn how the skills learnt in class are applied in real-life and the adjustments required in making them suite different situations. Moreover, they can understand the connection between various academic concepts and occupational concepts in their field of study (Erickson, 2002). Previous research indicate that students who move directly from a school-to-work program to employment have better chances of getting good jobs compared to other students (Stull & Sanders, 2003). Therefore, school-to-work curriculum assists a student in acquir ing a better job after graduating. Teaching lesson planning concept to education students The subject of effective instructional teaching is very crucial among all the students aspiring to become professional educators. The subject has several discipline-based concepts one of them being the concept of lesson planning. To teach this kind of concepts effectively, it is essential to develop a method that would be based on the school-to-work curriculum. The method I would use to teach this concept is the use of projects. The students would be expected to design and implement a lesson plan under my supervision or that of any other professional educator. To achieve the best possible result using this method I would design a rubric that would assist the students to understand what is required of them and assist the supervisors in helping students achieve highest standards possible in lesson planning. I expected that the teaching method would benefit my students in several ways. It would en able them to have the ability to effectively design and implement a lesson plan. It would equip them with knowledge on the challenges they might encounter in their career and thus help them prepare accordingly. Using this teaching method to teach the concept of lesson planning would enhance the students understanding of the concept and their ability to apply the concept in their specific area of specialization. According to Anderson (2009), a teaching method is effective only if it enhances students’ learning. The approach of teaching that this teaching method uses could enhance learning among students and therefore it is an effective teaching method. Evaluation of the implementation of the school-to-work curriculum School-to-work curriculum involves programs like youth apprenticeship, high school academies, tech-prep program, occupational academic clusters, and cooperative education (Bailey, 1995). Each of these programs has its own implementation approach in the specific si tuation in which they can be implemented successfully. However, currently all these programs can only be implemented only in the high school and college levels of education. The implementation of these programs also requires dedication of professionals as well as resources. Therefore, the implementation of school-to-work curriculum is a somehow cumbersome and thus requires collaboration of various stakeholders.

'Teamwork is a method for organising activities in the workplace that Essay

'Teamwork is a method for organising activities in the workplace that offers undeniable advantages'. Discuss this statement - Essay Example The adoption of agriculture and the subsequent rise of farming communities likewise showed the importance of group work, when it comes to planting, irrigating and finally, harvesting the crops. Group work lightens the load as well as hastens the task completion when it is crucial to finish the work before adverse weather conditions set in, such as the coming of winter. Discussion This brief paper explores some of the theories involving teamwork in organizations and provides some examples to illustrate the importance of teamwork to group performance in achieving overall corporate strategy as one of its competitive tools. In this paper, teamwork is discussed within the context of a modern corporate organization. Previous ideas of teamwork entailed mostly primitive activities like hunting and planting, but in the modern setting, it is a teamwork that is anchored in an industrial setting in the post-Industrial Revolution period. In this context, teamwork ideas are anchored on mostly proj ect-based work but it also has other varied applications which are discussed as the paper progresses. Participative management, co-determination, worker representation in management teams, quality improvement circles, and small-group activities, are just some of the fine examples of teamwork (Kandula 124). Organizing activities around teamwork in a corporate setting offers advantages that cannot be attained by someone working individually; some distinct advantages are: Employee involvement – people become more committed when they are involved in the business, when they are consulted, and given a chance to share their inputs. Organizational success is better assured when all people get involved, rather than just a select few or elites. A good way to involve people is to make them join a team for an equitable participation. Conducive to new ideas – people can become more creative when they are exposed to various ideas, suggestions, and comments of other people within a t eam setting. Although it is sometimes the originality and brilliance of one individual which can make a difference, it is more often the case that an exchange of good ideas in a team that produces the most brilliant insights because data, information, knowledge, and wisdom are shared together. Enhances communications and relationships – the nature of group work requires all people within the team to work together, share their ideas, and communicate frequently such that in the process, they become more interdependent and thereby build stronger relationships. Organizational performance is enhanced when there is effectiveness in good teamwork. Improvements in quality levels – whether it is a product or a service an organization is selling, teamwork raises the level of quality because people supplement and complement each other when quality consciousness is embedded in each employee as a team concept. Raises the learning process – teamwork promotes the learning proc ess in socializing, when people are doing a common task assigned to them, and given a group objective. The idea is an entire organization learns in the process, not just the individuals (Marquardt 52). Reinforces individual strengths – most work today is multi-disciplinary in nature, so no one person can be expected to do it all alone. Teamwork can likewise mitigate weaknesses, enables more rapid adaptation to changes, and saves resources by doing more with less. Various theories have

Grigori Yefimovich Rapustin Essay Example | Topics and Well Written Essays - 1500 words

Grigori Yefimovich Rapustin - Essay Example He taught his disciples that sex, alcoholism, bribery, violence or all kinds of sins are part of human life and these things are necessary to get salvation. He was succeeded in attracting many people with his magical powers, appearance and communication abilities. He was often referred as the mad monk in history because of his crazy life styles and teachings. He was able to establish deep relationship with the Imperial family in general and with Queen Alexandra Feodorovna and her son,  in particular. These relationships helped him to become a prominent figure in the even in the imperial court. Some people believe that he was responsible for the downfall of the Romonov Russian Imperial family whereas others argue that he was simply a scapegoat. This paper analyses Rasputin’s personal life and teachings in general and his influence in the down fall and later the overthrow of the Romonov Russian Imperial family in particular. Rasputin’s personal life and teachings Rasput in’s education was limited and he struggled even for reading and writing. Like most of the modern self declared saints, Rasputin also realised that it is easy to influence the public with the help of magical powers even without formal education. He has realised that most of the people around him were superstitious and exploitation of such superstitious public is easy. â€Å"Having undergone a form of religious conversion while aged 18, Rasputin embraced the Khlysty sect.   Happily for Rasputin the sect preached the notion that the closest relationship to God could best be achieved while exhausted from prolonged sexual engagements†3 Rasputin’s personal life was not suitable for the traditional beliefs about the life styles of a monk or saint. His teachings were entirely different from the teachings of traditional saints. He argued that sins are part of human life and it is necessary for getting salvation. In his opinion, â€Å"sin is an inescapable part of the human condition, and the responsibility of a believer is to be keenly aware of his sins, and willing to confess them, thereby attaining humility†4. He established strong relationships with people in the upper class society and engaged in all malicious activities. He stayed with prostitutes and had no hesitation in getting addicted to alcohol. â€Å"He shortly afterwards hit upon the satisfying discovery that sexual contact with his own body imbued a healing effect upon women†5. Influence of Rasputin in the downfall of the Romonov Russian Imperial family Even though historians have different opinions about the role played by Rasputin in the downfall of the Romonov Russian Imperial family which led to the formation of Soviet Union, nobody has any doubt about his deep relationship with the Tsar Nicholas II, his wife, the Tsarina Alexandra and their only son, the Tsarevich Alexei. Rasputin was able to establish strong relationship with the ruling family because of Alexeiâ €™s hemophilia disease. Tsar and Tsarina had only one son and they were worried about their son’s hemophilia disease. They tried to treat their son using all the available medical facilities of that time; however their son’s pain and agony increased day by day. Rasputin used this opportunity well and convinced Tsar and Tsarina that he has holy power and he can easily get their son’s pain relieved. He was regarded as the last resort of the desperate Tsar and Tsarina. They had tried

Memo Assignment Example | Topics and Well Written Essays - 1250 words

Memo - Assignment Example nts require skills that enhance their capacity to understand, analyze data, solve problems and communicate their ideas to others, which is necessary for collaboration in Park University. According to Hanson-Smith, and Rilling, such skills are fundamental to the success of the contemporary knowledge society (363). Nevertheless, most of the students do not possess these skills and the educators are not informed regarding the necessary steps to take to improve online learning. The students’ needs that should be addressed include; Effective communication through the utilization of the various tools available such as audio, visual, computer graphics and various design software. The students should also be exposed to the use of emerging communication environments such as the World Wide Web, electronic mail and social networking sites among other interactive strategies. Analyzing and interpreting information obtained from various sources including the World Wide Web. Much of the information obtained from websites is usually raw and requires skills for selection of only what is useful for the students and discarding the irrelevant data. They need skills to gather the right information, make comparisons, evaluate and interpret information to make it useful in their learning endeavors. Computational modeling is a significant skill that allows students to cope with the difficult tasks in various subjects. They need to understand a range of systems for data representation, which include; mathematical models and simulations as well as various computer programs that can be used for problem solving. The assumptions that form the basis of the models as well as their effectiveness and limitations need to be known by the students to enhance their problem solving skills. Time management is also important since it allows students to accomplish tasks on time and with ease. Improvements in learning at Park University can be achieved through promoting skills in task management and

Grigori Yefimovich Rapustin Essay Example | Topics and Well Written Essays - 1500 words

Grigori Yefimovich Rapustin - Essay Example He taught his disciples that sex, alcoholism, bribery, violence or all kinds of sins are part of human life and these things are necessary to get salvation. He was succeeded in attracting many people with his magical powers, appearance and communication abilities. He was often referred as the mad monk in history because of his crazy life styles and teachings. He was able to establish deep relationship with the Imperial family in general and with Queen Alexandra Feodorovna and her son,  in particular. These relationships helped him to become a prominent figure in the even in the imperial court. Some people believe that he was responsible for the downfall of the Romonov Russian Imperial family whereas others argue that he was simply a scapegoat. This paper analyses Rasputin’s personal life and teachings in general and his influence in the down fall and later the overthrow of the Romonov Russian Imperial family in particular. Rasputin’s personal life and teachings Rasput in’s education was limited and he struggled even for reading and writing. Like most of the modern self declared saints, Rasputin also realised that it is easy to influence the public with the help of magical powers even without formal education. He has realised that most of the people around him were superstitious and exploitation of such superstitious public is easy. â€Å"Having undergone a form of religious conversion while aged 18, Rasputin embraced the Khlysty sect.   Happily for Rasputin the sect preached the notion that the closest relationship to God could best be achieved while exhausted from prolonged sexual engagements†3 Rasputin’s personal life was not suitable for the traditional beliefs about the life styles of a monk or saint. His teachings were entirely different from the teachings of traditional saints. He argued that sins are part of human life and it is necessary for getting salvation. In his opinion, â€Å"sin is an inescapable part of the human condition, and the responsibility of a believer is to be keenly aware of his sins, and willing to confess them, thereby attaining humility†4. He established strong relationships with people in the upper class society and engaged in all malicious activities. He stayed with prostitutes and had no hesitation in getting addicted to alcohol. â€Å"He shortly afterwards hit upon the satisfying discovery that sexual contact with his own body imbued a healing effect upon women†5. Influence of Rasputin in the downfall of the Romonov Russian Imperial family Even though historians have different opinions about the role played by Rasputin in the downfall of the Romonov Russian Imperial family which led to the formation of Soviet Union, nobody has any doubt about his deep relationship with the Tsar Nicholas II, his wife, the Tsarina Alexandra and their only son, the Tsarevich Alexei. Rasputin was able to establish strong relationship with the ruling family because of Alexeiâ €™s hemophilia disease. Tsar and Tsarina had only one son and they were worried about their son’s hemophilia disease. They tried to treat their son using all the available medical facilities of that time; however their son’s pain and agony increased day by day. Rasputin used this opportunity well and convinced Tsar and Tsarina that he has holy power and he can easily get their son’s pain relieved. He was regarded as the last resort of the desperate Tsar and Tsarina. They had tried

Workplace simulation Essay Example | Topics and Well Written Essays - 2250 words

Workplace simulation - Essay Example The company prides itself on having a large customer base and manufacturing plants in China, San Jose, Georgia and Michigan. This expansion and apparent success may be attributed to the organizations commitment to R&D, customer satisfaction, quality management, employee satisfaction and clear vision of the future. This is clear from the company's mission statements. However, to further enhance and maintain this success Riordan Manufacturing Inc. intends to take advantage of more sophisticated, state of the art information systems technology into its HR department. This is successfully achieved if the right information is gathered to determine what is technology would best enhance the achievement of company's mission. Before Riordan manufacturing embarks on this major project, it has to ensure that enough information is gathered from all stakeholders and beneficiaries of the project in order to make a well thought out and informed decision. Techniques of gathering information include; questionnaire, internet research, surveys, interview and prototyping (experiments) For this project to be feasible, I would propose HRIS. An online solution facilitates data entry, data tracking, and information needs of the Human Resource (Susan M. Health field). This is because, Riordan manufacturers Inc. ... So how does HRIS enable this A good HRIS is capable of managing employee's information such as benefits calculation and updating, payroll administration resume processing and management, analyzing employee information and so on. The advantage with this system is that it frees the employee's time of petty destructions and enables them focus on more strategic functions in the company. To the managers it provides them with relevant information regarding the employees, which enable them give legal or ethical support to its employees. This is inline with Riordan Inc mission thus a great asset. (Reh, 2001) HRMS are form of human resource information systems, which facilitate the administration tasks, and processes employees information right from employment to the time they exit the organization companies like spectrum HRS Corporation offers particularly good packages for this systems. The benefit of this state of the Art solution is that it will reduce administrative cost, and increase pr ofitability. Riordan manufacturing future goal is to achieve and maintain reasonable profitability and ensure financial and human capital is available for sustainable growth. I feel that installing a HRMS would greatly contribute to this end. Not only will a HRMS reduce costs it has an automated feature that instantly analyses and provides reports and reduces paper work. In addition a HRMs provides a centralized information source thorough which the organization intranet and extranets provide access to the centralized information server. The benefit of this is that the employees and managers morale boosted and adequate time left for HR managers to focus on more important issues that need hands-on approach. The company

Loft Living Essay Example for Free

Loft Living Essay My dictionary defines loft as a room or place used for storing things. (Oxford’s learner’s advanced. 2009 edition) Loft places have become a fashionable lifestyle choice in London. As a result the design of lofty interiors, their accessories and associated urban lifestyle have become iconic images of cool London or cool urban living. In this essay I will explore loft living as a lifestyle, its history, and reasons for its growing popularity plus tips on how to exploit the unique qualities it offers. Once thought of as strictly for artists and bohemian types, loft living is now a sought after lifestyle accessory. Previously, starving artists had to sleep in their studio lofts to avoid paying rent, but now loft living is one of the most sought after type of housing for most people. Loft living has its origin in Manhattan area of New York, but today a look at any downtown area across many cities reveals a trend that is gaining popularity. In London, loft living gained widespread use in the nineties. â€Å"In London, the loft boom is owed much to someone who was the furthest thing from cool- Margret Thatcher. In her government’s misguided attempt to boost the pockets of property owners, camouflaged as an attempt for urban regeneration, the use of Class Order of 198 was passed. Basically, this attempt to simplify planning meant that office and industrial property were classified as one, giving landlords the opportunity to change rents on inner city workshops and light industrial units. †(Richard, 2010) Most businesses especially in Clerkenwell area was affected as tenants were forced to move rather than pay the exorbitant rents. But with the onset of recession, most industrial buildings became vacant and in an attempt to regeneration, the Islington council changed use of the buildings to residential use. 1. The oxford learners dictionary, 2009 2. Richard Artus, 2010. The history of loft living. www. urbanspaces. com 2 It is now common to find loft apartments, usually in renovated factories or other commercial structures: the appeal for living in open spaces is growing day by day. â€Å"Loft living is no longer just meant for starving artists who could not afford to live elsewhere, today loft lifestyle is a much desired trendy way to live. Particularly hip among upwardly mobile young adults, typical lofts are generally located in urban centers which offer easy access to shopping, dining, and all things that are happening now. And along with being in the middle of the action, loft living offers a very specific lifestyle. Today while many lofts are housed in turn-of-the-the-century industrial buildings in metro cities like London, New York Chicago and Los Angeles, quite a few are actually built from scratch. It seems like the desire to this unique and contemporary way of living has caught on in areas where the number of available buildings has been depleted† (Deborah, Jun 29 2010) There are other factors that are contributing to the growth of the trend. Many lofts are situated in downtown areas, which mean greater access to many social amenities, shorter commutes and the joy of living in rejuvenated neighborhoods. Additionally, lofts can be customized according to the owner’s tastes: the space can be partitioned to incorporate several rooms as per the owner’s requirements. Many of today’s newer loft developments are being built without proper adherence to the original industrial feel-usually to save costs , but most offer other amenities for comfort and convenience. A typical loft utilizes large open space and so presents unique challenges. However, one should utilize the unique qualities offered by loft living. 3. Deborah s. Hildebrand Jun 29 2010. Choosing Loft Living as a Lifestyle. www. sute101. com 3 When buying or renting a loft, there are a number of things that one should bear in mind. Location is one of them. It should, ideally, be near a major thoroughfare, in a quiet place and yet accessible to social amenities such as hospital and schools. A potential buyer should also review, as in newer lofts, the integrity of the developer, builder or agent. The other thing is whether the package has any hidden costs. Loft living has its challenges though, and most of the challenges arise in design. Designing the interior decor for instance may present a challenge to many people. This is due to the fact that most lofts were not intended to be residential in the first place. Rebecca Tanqueray and Oviana Fielding in their book Loft: Living in space, says, â€Å"coming up with a lofty notion is one thing, coming home to a lofty apartment is another. Big plans converting big spaces need practical and artful solutions to manage all that scale, all that space and all those industrial-strength problems. Adaptive re-use in residential design may call for revising user assumptions and adaptations to such unusual spaces. †(Victoria Carlson, 1999) Most of the loft design in the area feature exposed brick walls, and support columns and vintage wooden flooring. Given that they were designed to be warehouses, they have high ceiling. And it is not uncommon to see duct work, beams rafters and pipes for an industrial edge. The lofts I visited use a certain measure of open plan living in which most of the living spaces flow into each other. This is different from what I am used to at home where rooms are separate and in some instances, a distance from each other. 4. Victoria Carlson, 1999. Review of the book, Loft: Living in space by Rebecca tanqueray and Oviana Fielding 4 Living in a loft should provide the same feeling as living in a condominium or a normal house. But there are several things that one should incorporate into the design, decor and the floor plan to create a homely mood. To begin, one needs to create a positive impression at the entry. Apart from introducing the house mood the entry area serves as catch-all for mail, bags, umbrellas, shoes and rain jackets. This problem may be alleviated by constructing a storage area. Once you have created space, it is easier to decorate the rest of the loft. A small rug placed at the entry will protect the rest of the house from dusty, wet or muddy shoes. In addition to that, family members or guests may want to check their appearance as the move in or out of the loft. So, the next piece of furniture that may be considered in the entry area is a mirror, hang over a table or narrow shelf. Alternatively, one may want to place to stop and wear shoes, so a small bench or love seat, depending on the available space, can also work in the new loft entry. After choosing the furniture and the flooring for the entry, one can think about whether to light this area separately. A small central pendant light fixture or a spotlight will create drama and a warm feel as will a table lamp. Finally, personalize the entry by including accessories like a wall painting, dried and fresh flowers, and holiday souvenirs. Decorating the loft interior may pose challenges as one needs to create an overall impression of cohesion while maintaining a suitable separate atmosphere for each area. If you have to paint the walls, choose colors that complement the general outlook of the interior. 5 Due to thee open nature of most lofts, one should put a touch of personality, and relate the same to its surrounding. For instance, prints of food works best in living, dining area and the kitchen. Some children find wall masks very scary and their preferences should also be taken into account. Avoid disturbingly provocative art in bedrooms or studies. Artwork should be framed to coordinate with the loft decor. Always select a frame that complements your decor style and the colors you have used in the loft. Where possible, use similar frames and mats for objects that will be displayed together. The loft interior plan too should incorporate a functional and comfortable floor plan with places for entertainment, working and storage. These individual living areas can then be defined with room dividers, rugs and furniture. Room division can be in form of sliding or folding screens and frosted glass panels. Another way of to establish subtle transition is the use of raised platforms. Furniture arrangement can be problematic if traffic flows between the open spaces is not carefully planned. Different activities can overlap. For instance, it ca be difficult to conduct a conversation in the living area wile the children play noisily in the dining room. Part of the charm of loft living is that it allows a family to connect to each other and their guests informally. For example, a meal can be prepared while guests wait by the dining table taking their pre-dinner drinks. When decorating, one should think of the loft as a one entity instead of creating a different personality and themes for every room or living area. This creates cohesion and simplifies your decor choices. One should use similar or complementary decorative finishes throughout, linking 6 any two sections that open up into each other with similar paint, wall paper or using the same curtains. Also keep the flooring similar to visually expand the space. Proper loft planning should also be extended to furniture arrangement. The first step in creating an ideal furniture arrangement is choosing a focal point which might be an architectural detail such as a fire place. Since most lofts do not come with a fireplace built in, you can have one built. In an area with no discernable focal point, you can create one. This can be the wall facing you when you once you enter the room or the entertainment unit in a family room or area. The next step is to arrange your furniture around the focal point. In the living area, for instance, the sofa should ideally face the focal point or be arranged around it to underscore its importance. After placing the biggest furniture item, lace the items that relate to it next. This could be coffee tables or side tables. Place all other items in a manner that enhances the living experience. For example, the TV might look great in a corner but can it be viewed from the main sofa? Is there somewhere to place a cup of tea as one watch TV? As one place the furniture, one has to bear in mind how occupants will use the room. Is there enough space between the furniture items to allow for someone to sit down comfortably and stretch their legs without touching another person or a piece of furniture? More often than not the issue of space is very important, as most lofts have large spaces. The most common mistake people make when furnishing a loft is having too much furniture in 7 screens, they separate two areas but ensure that the two sections of the room are not claustrophobic. How one arranges the furniture and electronic equipment and how much of it you include can make or break the vision of the beautiful living space one might be trying to achieve. The best furniture placement maximizes on your current space instead of limiting it, it allows for smooth traffic flows in and out of the individual spaces and enhances the living experiences.. By making complementary furniture choices, your furniture sits well in both rooms, For instance, one should use chairs that can double up as extra seating in the living room area. One should avoid using too much furniture and opt instead for multifunctional furniture. For example a rectangular or oval table can be elongated or folded into a small unit for a dining table. When not in use as a dining table, it can act as a console. Since most loft spaces are huge open spaces, making individual spaces becomes inevitable. One option for physically creating some privacy while still maintaining spaciousness is the use of folding screens. When placed between a dining area and living room, or living room and bedroom, it can hide the mess of one area. Decorative room screens divide the room without cutting out the light, and come in a variety of materials including wood and wrought iron. If hand carved or well crafted, they can be a visual statement in the area. See through shelving units are good room dividers as they also provide additional storage and attractive display opportunities. 8 Another form of shelving is a low wall of kitchen base units that divide the room only up to waist level. Some shelving can either be permanent or free-standing. The least way of dividing a living area is by arranging the furniture so that it forms a natural barrier. However it is important to ensure that the back of whichever furniture piece is used is presentable. Another factor that one should consider is weather. Most lofts were built for other purposes other than residential, so it is very important to consider the issue of weather in the interior design. For instance the general needs during the cold, dark months are warmth, comfort, security and indoor stimulation. The loft may become inhabitable through the cold or the hot season. So the interior should incorporate designs that would cater for cold as well as the hot seasons. Due to the big nature of most lofts spaces, conditioning the rooms may prove to be a challenge. So, when shopping for things like furniture, it important to bear in mind that some pieces retain heat while others lose it easily. Generally, the less solid a piece is and the less fabric it has, for example wicker, rattan and bamboo, the faster it will lose heat. However, chunkier heavily upholstered chairs help in retaining heat. Also recliners keep you warmer by keeping your feet off the floor. Regardless of how cold it is, one can still make the full use of the natural light, afforded by the loft’s big windows, and heat as well as use some artificial heat sources from fireplaces or heaters. In the cold months if you have sheer curtains it is advisable to replace them with heavy window draperies to keep out cold draft of air and retain heat indoors ,artificial light fixtures too, will help in creating feelings of warmth and comfort. Glass, stainless steel and plastic, look and feel very cold because they are smooth, textured surfaces on the other hand trap pockets of air and add warmth. So, where possible, bring in textured materials and items. 9 For throws and cushion covers, choose from fleece, wool or cashmere and drape one across the arm of a chair or over the back of a sofa, or at the foot of a bed. Marble or tile flooring will definitely be colder in such weather. A wooden floor is much warmer. However, for softness underfoot and insulation from the cold turn to carpet in your living room and bedrooms. To provide further luxurious comfort, ensure that the carpet is lined with under-felt, in addition, provide area rugs for passageways, thick bath mats and bedside rugs. Loft living may or not be viable and significant solutions to the housing solution to the housing problem facing many city planners and designers, but the trend is opening new frontiers and creating many opportunities-we simply cannot afford to ignore it. The challenge, however is to make this former warehouses, churches and sawmills into habitable and most importantly, comfortable homes. Works cited: 1. The oxford learners dictionary, 2009 2. Richa Deborah s. Hildebrand Jun 29 2010. Choosing Loft Living as a Lifestyle. www. sute101. com 3. Richard Artus, 2010. The history of loft living. www. urbanspaces. com 4. Victoria Carlson, 1999. Review of the book, Loft: Living in space by Rebecca tanqueray and Oviana Fielding

Sony Company Analysis: SWOT, PEST, 5 Forces and SGA

Sony Company Analysis: SWOT, PEST, 5 Forces and SGA Sony SWOT Analysis | Five Forces Analysis of Sony | PEST Analysis of Sony | Strategic Group Analysis of Sony Executive Summary The purpose of this paper is to analyse Sonys strategy and assess various tools which give the greatest insight into that strategy. The assessment of the company is based on four tools, mainly: SWOT, PEST, Porters Five Forces and Strategic Group Analysis (SGA). Those tools are believed to critically evaluate Sonys tactics with regards to its competition, external and internal environment. Furthermore, the tools critically assess Sonys gaps in its strategy. Introduction Sony Corporation has been very successful over several decades and has used its innovation to create a multibillion and multinational electronic empire. With products such as: transistor radio, the Trinitron, the VTR and many more the company has changed our everyday lives. Nowadays, Japanese companies such as Sony can set a good example for other international companies to benchmark the way they implement their business strategy. However, the current slowdown of global economy, the appreciation of yen and the decline of Japanese stock market had forced Sony to re-examine its current business approach (Sony, 2009). Hence, this paper critically evaluates Sonys business strategy. The assessment of the company is based on four tools that give the greatest insight into Sonys strategy, mainly: SWOT, PEST, Porters Five Forces and Strategic Group Analysis (SGA). Sony Company: A brief introduction Sony is an international corporation with major businesses in electronics, movies, video games, and finance. The Japan-based company is one of the worlds largest media conglomerates with revenue of $89.6 billion in its fiscal 2008 (Sony, 2009). Sony is a well-recognized brand name of consumer electronics and its key products are CyberShot digital cameras, Bravia LCD TVs and VAIO computers. Those products constitute 65.1% of sales and operating revenue. The three biggest markets for SONY are Europe with 25.7 % of operating revenue followed by Japan with 24.2 % and USA with 23.6%. Innovation leader Sony is an innovation leader. In fact, Sony is still among the top 10 most innovative companies in the world, according to Leberecht (2008). What is more, Sony has led the market in terms of innovative technologies and high quality items. Throughout its history, Sony has proved that the company can capture the imagination and improve peoples lives by using cutting edge technologies. Sonys Business Strategy Sonys Business Strategy is to be the leading global provider of networked consumer electronics and entertainment in the world (Sony 2008). In order to do that Sony will try to retain market shares in developed markets by introducing innovative technologies and enter new products to emerging markets to achieve higher sales growth and eventually bigger market share. As can be seen above new user groups with great response to adoption of electronics have emerged. Those groups have been called BRIC (for Brazil, Russia, India and China). They are the worlds fastest growing economies, contributing to a great deal of the worlds explosive growth of trade. By 2020, the four biggest emerging markets share of world output will double to 16.1 % from 7.8% in 1992 (IDC, 2006). Consequently, Sony will aim to grab some of it. SWOT Analysis Why does a SWOT give the greatest insight into Sonys strategy? Organizations such as Sony do not exist in a vacuum but rather exist and compete and cooperate in an interrelated environment characterized by complexity. Understanding this environment is fundamental for Sony to become a leader and gain bigger market share. Therefore, SWOT analysis is a useful aid to do that. The analysis is used at the beginning of strategic decision-making where it provides the basic framework (Hamel Prahalad 1994). SWOT creates lists of strengths, weaknesses, opportunities and threats where an organizations use these to generate strategies that fit their particular projected situation, objectives and their capabilities (Bourgeois 1996; Pearce and Robinson 2003; Thompson and Strickland 1998).Consequently, buy conducting SWOT analysis on SONY it will be visible if the companys strategy fits projected situation. Furthermore, Valentin (2001) said that the SWOT analysis gives the greatest insights into companys strategy as it shows the companys conventional approach of realizing the desired alignment. As a result SWOT analysis is a valuable tool in the field of business strategy and gives the greatest insight into Sonys strategy because it illustrates important aspects of organisations environment and decisions made by the management. Sonys SWOT Strengths Ability to produce innovative, quality products Sonys innovations have become part of the mainstream culture. Starting with the first magnetic tape and tape recorder in 1950, then the transistor radio in 1995 and the worlds first all-transistor TV set in 1960 and many more as shown below. Ability to be successful in several different markets Sony is successful in several different markets. The company has made an impact in the PC market, video game market and especially the television market. Fast growing company Sony ranks among ZDNet Asias Top 10 fastest-growing companies for 2008/2009 (ZDNet Asia 2009). M2M monitoring technology Sony has M2M Machine-to-Machine (M2M) remote monitoring technology-based service solutions. The service solution allows cost-effectively and continually monitor and manage the various components of production (Sony, 2006). Weaknesses Products are expensive Sonys products are 20 to 30 percent higher than comparable goods (Cook, 2003). For that reason, for example, people in developing countries with minimum wage cannot afford to purchase them. Inefficient supply chain Sony is trying to close the gap with technologies companies such as Apple or Amazon which use Internet services to improve their electronics such as digital-music players. However, because of its business overload of heavy operating costs leading to inefficient supply chain Sony is missing that market gap. Opportunities Complementary products and services Sony has opportunity to sell complementary products and Internet services in saturated markets (Japan, USA) and standard products in emerging markets (China, India, Latin America). Innovative design Sony can use user- friendly applications, innovative materials and attractive visual appearance to differentiate products. New technologies 3D TV technologies that use a single image which is split by mirrors and not as in majority of 3D set ups that use two camera systems (BBC, 2009). Threats New entrants New companies can enter the market since the shift from analog to digital technology made it easier. This is because complicated functionality has become concentrated in semiconductors and easier to manufacture. Emerging markets Economic uncertainty and political instability in markets such as China, India, Russia is more violated than this of United States and Western Europe. Porters Five Forces Why Porters Five Forces would give the greatest insight into Sonys strategy Sony has to analyse and understand the industry context for developed markets in order to sustain its strategy which is to be an innovation leader and the worlds leading consumer brand. The model of the Five Competitive Forces developed by Porter can facilitate. Porter (1980) identified five competitive forces that shape every industry and every market. These forces determine the competition and show the attractiveness of an industry and its potential. Furthermore, Porters model is based on the approach that a corporate strategy should meet the opportunities and threats in the organizations external environment. Particularly, competitive strategy should focus on understanding industry structures and the way they change. Consequently, it is one of the most effective tools to give insight into Sonys strategy. Porters Five Forces Analysis The following model illustrates Porters Five Forces Analysis: Threat of New Entrants Low Any beginner will need economies of scale to be successful in this market. A small player will require strong relations with suppliers and efficient manufacturing processes otherwise it will not be achievable for him to produce at a low cost. This may result in incurring losses and failing to gain bigger market share. Furthermore, every company that wants to compete in this market will require sophisticated technology and well developed RD unit. Bargaining Power of Suppliers- Low Due to the fact that there are so many suppliers bargaining power of them is low. Companies in the electronics industry are looking for cheaper imports from countries such as Taiwan or China (Armstrong Kotler 2008). Many are relocating manufacturing facilities to these countries, as price competition is on the rise. Suppliers are forced to cut their prices or go bankrupt due to the price war as their customers can go to other suppliers who are offering lower price. What is more, manufacturing has shifted from brand owners to mass logistics manufacturers in order to cut the costs associated with the production (Sony, 2009). Large companies from similar industries can now enter this market and that is why bargaining power of suppliers is low. Bargaining Power of Buyers- High First group- buyers, who purchase from retailers: (Curry, Argos) that have long term relationships with global brands such as Sony, Canon, Kodak, Nikon, Olympus. Curry or Argos has high buying power since it offers customers great value by checking competitors prices and securing exclusive deals from key manufactures, and making a decision which product to choose. Second group- individual customers even though they have limited buying power and they do not have much impact on the company directly, they are the one who buy products from Curry or Argos and they influence those retailers over which product they will choose in future. Threat of Substitutes- High The threat of substitutes is very high example digital cameras. Camera phones are ideal substitute for all digital cameras. According to Lyras research, a digital imaging research firm, mobile phones are selling faster than digital cameras. Lyras (2006) estimated that the camera phones reached 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010. Competitive Rivalry between Existing Players- High There are numerous and rather equally balanced firms competing in this market with Sony the biggest ones are Panasonic, Phillips. The competition is fierce; there is a short product life cycle, high cost associated with RD that gives low profit margins and finally high exit barriers. It is noticeable that over the years, the nature of the business has forced manufacturers such as Sony to offer innovations with enhanced models (Johnson et al 2008). Moreover, brand name is no longer as important as it used to be (Anderson, 2008). Consumers are now looking for electronic goods that offer their most wanted features at the lowest price, regardless of brand. PEST Analysis Why PEST analysis would give the greatest insight into Sonys strategy Another strategic tool that can help to evaluate Sonys strategy is PEST analysis. It is a valuable tool for understanding the big picture of the environment in which an organisation is operating (Bowman Faulkner, 1996). PEST analysis is a framework that categorises environmental influences as political, economic, social and technological forces (Jones Hill 1992). In view of the fact it is important to identify those factors as they might have affect on Sonys supply and demand levels and its costs especially in emerging markets. Furthermore, PEST gives the greatest insight into Sonys strategy since it will show the market growth (emerging markets) and decline (developed markets), potential and direction for Sonys operations. What is more, PEST analysis will show whether it was worth to enter Sonys business operations into new markets and new countries. Consequently, PEST analysis with SWOT and Porters Five Forces model will help to review Sonys strategic direction. Political Tariff reduction in EU Tariff reduction in EU countries will affect directly import and export procedures in Sony corporation, as the price will be modified due to this policy. Emerging markets Unfavourable political factor including unforeseen legal or regulatory changes such as foreign exchange, import and export controls, political instability and potential conflicts among developing nations. Economic Products Sonys products are rather expensive and people in developing countries with minimum wage cannot afford to purchase them. Uncertainty The economic situation in developing markets can get worse, which could result in future effects on earnings (Jeanet Hennessey 2004). Foreign exchange Foreign exchange rate fluctuations can have an effect on financial results since large portion of Sonys sales and assets are denominated in currencies other than the yen. Social Customer preferences In some markets, customer needs and preferences are becoming more similar (Johnson et al., 2008 p. 69). Electronics goods are standardised products therefore culture no longer has a big impact. In fact, the more standardized product, the better chances to sell it worldwide. According to Slack, et al. (2007) this helps organization to have transference of marketing across countries. Technological Advanced technology Advanced technology to be more competitive in the market is a key issue (Armstrong Kotler, 2008). Sony knows that to manufacture very innovative products that will be hard to copy and help to lead in the market the company needs to invest and constantly improve its RD department. Strategic Group Analysis Why Strategic Group Analysis gives the greatest insight Strategic Group Analysis is useful for every company as it can be performed in a short period of time. This tool would give insight into determining different competitive positions of companies in the industry (Mintzberg et al 2003). The analysis can illustrate intensity of rivalry within and between groups and implications of competitive position (Bourgeos, 1996). This is because Strategic Group Analysis is a collect of companies in an industry. Furthermore, groups of companies are clustered around a similar competitive approach or strategic position. Finally, the companies in a group are similar to each other but different from companies in other groups. Consequently, this tool is useful in assessing Sonys position among its rivals and provides insight into its strategy. The diagram above shows strategic groups that are in competition with each other. These are analysed according to price and customer perceived value (branding). Strategic spaces are opportunities for companies. For example in order to fulfil those spaces Sony could lower its prices and LG could change the perception of the brand to the higher value. However, this opportunity might be a threat as Sony could lose profits and customers by lowering prices and its perceived value. In LG case, the company would have to spend a lot of money on the marketing campaign to change the perception of the products and invest in RD to actually change the product to a higher standard. What is more, the company would have to charge more for its products and therefore it might lose customers. Mobility barriers The mobility barriers restrict enterprises in electronics industry to go from one strategic group to another. If Sony moved from one group to another, it could incur higher costs or threat of lowering perceived value. However, with more flexible manufacturing and fast development of new technologies in the future the barriers to mobility may be lowered and it might be easier for Sony to go from one strategic group to another. Conclusion Sonys strategy has been analysed using SWOT analysis, Porters competitive forces model, PEST analysis and Strategic Group Analysis. Those tools gave the greatest insight into the companys strategy. This is because they analysed the companys competition, its competitive advantage, internal and external environment. By understanding those, the company can retain market shares in developed markets and enter new products to emerging markets to achieve higher sales growth and eventually bigger market share. Consequently, those tools are vital for assessing the companys strategy as they take into consideration existing factors but also forecast change for the future. This way Sony can adjust its strategy to the environment in which it operates. Furthermore, appreciate its investment into RD by assessing its clients needs. This further leads to Sonys competitive gain. References: Anderson, C. (2008) Future of the Business available from [accessed 21 November] Armstrong, G. and Kotler, P. (2008) Principles of marketing 13th ed., New Jersey, Pearson Prentice Hall. BBC (2009) Sony shows off 3D TV technology available from http://news.bbc.co.uk/1/hi/technology/8285187.stm [Accessed 20 November] Bowman, C. and Faulkner, D (1996) The Essence of Competitive Strategy Prentice Hall. pp.25-19 Bourgeois, J.L. (1996), Strategic Management from Concept to Implementation, The Dryden Press, Florida pp. 34-40 Celik A. (2008) Emerging Markets available from http://celikalper.wordpress.com/2008/11/18/emerging-markets/ [Accessed on 22 November] Cook B. (2003) Sony Powered Brand Channel available form http://www.brandchannel.com/features_profile.asp?pr_id=128 [Accessed on 21 November] Grant, R.M. (2005) Contemporary strategic analysis. London: Blackwell pp. 56-62 Hamel, G. and Prahalad, H.K. (1994) Competing for the Future, Boston, Harvard Business School Press pp. 36-39 Jeanet, J.P., Hennessey, H.D. (2004) Global marketing strategies 6th ed., Boston, Houghton Mifflin pp. 41-45 Jones, G.R., Hill, C.W. (1992), Strategic Management: An Integrated Approach, Houghton Mifflin Company, Boston pp. 28-33 Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy (8th Edition) Text and Cases, Prentice Hall, Harlow pp. 28-43 Leberecht T (2008) The worlds 50 most innovative companies available from http://news.cnet.com/8301-13641_3-9926227-44.html [Accessed 20 November] Lyra Research Corporation (2006) Mobile phones available from: [Accessed 23 November] Mintzberg, H., Lampel, J., Quinn, J., Ghoshal, S. (2003), The Strategy Process: Concepts, Contexts and Cases, 4th end., Prentice-Hall, Upper Saddle River, New Jersey. pp. 45-49 Pearce, J.A. and Robinson, R.B (2003) Strategic Management: Formulation, Implementation and Control (8th Edition), McGraw-Hill, New York, NY pp. 56-62 Porter M.E. (1980) Competitive Strategy Free Press, New York pp. 27-45 Slack N., Chambers S. and Johnston R. (2007) Operations Management, Fifth Edition, Harlow, Prentice Hall. pp 35-37 Sony (2006) Sony Annual Report 2006. Available from: http://www.sony.net/SonyInfo/IR/financial/ar/2006/index.html > [Accessed 15 November 2006] Sony (2008) Sony Group Corporate Strategy Update FY2008 FY2010. Available from: http://www.sony.net/SonyInfo/News/Press/200806/08-080E/ [Accessed 22 November] Sony (2009) Sony Annual Report 2009. Available from: http://www.sony.net/SonyInfo/IR/financial/ar/8ido180000023g2o-att/SonyAR09-E.pdf [Accessed 22 November] Thompson, Arthur A., Jr., and Strickland, A. J. (1998). Strategic Management, 10th ed. Boston: Irwin/McGraw-Hill. pp. 12-24 ZDNet Asia (2009) Sony is a leading consumer electronics and entertainment company globally Top Tech Index 2008/2009 available from http://www.zdnetasia.com/toptech/2008/0,3800017271,62048727,00.htm [Accessed 19 November] Sony aims to continue being one of the worlds leading consumer brands in the 21st century, providing customers with a wide range of attractive products, content and services (Sony 2009 p 3). Sony will aim to achieve higher sales growth through gaining bigger market share. PEST analysis can help to understand risks associated with the market growth or decline, and the position, potential and direction for an individual businesses or organizations (Grant, 2005). PEST analysis is frequently used as a generic orientation tool, that can help to find out where a company or a product is in the context of what is happening externally (Jones Hill 1992). The four elements shape a structure for reviewing a situation and strategy or position. PEST analysis needs to be carried out on a regular basis to be effective. Companies can gain competitive advantage when they do analyses regularly and systematically as they can spot trends before others and exploit them fully. Thus, PEST is a tool that would give the greatest insight into Sonys strategy. Effect of Yoga on Bed Wetting in Children | Study Effect of Yoga on Bed Wetting in Children | Study EFFECT OF YOGA ON BED WETTING FREQUENCY IN CHILDREN A Pilot study ABSTRACT Bed wetting or Nocturnal enuresis is a common problem in children. It refers to the unintentional passage of urine during sleep. Bed wetting is normal till the age of 5yrs, if continues over the age is due to physical as well as psychological connection. 15% of populations have this problem globally. Yoga is a traditional Indian medicine which was now used up for many clinical conditions. The aim of this study is to find out the effect of yoga on reduction of bed wetting frequency in children. 10 children with complains of nocturnal enuresis were selected by purposive sampling method. Structured yoga programme was given to the children. The yoga programme was conducted alternate days for 4 weeks. Voiding dairy was used to evaluate the improvement on bed wetting frequency. Following the 4 weeks of programme the collected data’s were analyzed using the descriptive statistical method. This study finds that yoga is useful method in reduction of bed wetting frequency. Thus the stud y concludes that yoga play a major role in reduction of bed wetting in children and it also promotes psychological and moral boost to the children. Key words: Yoga, Bed wetting, Voiding diary. Nocturnal enuresis. INTRODUCTION Bedwetting is also called as nocturnal enuresis, it is the involuntary discharge of urine in children during night or during sleep1. When the child tends to voids involuntarily for at least three times a week after 5 years without any congenital defects is termed as nocturnal enuresis.2 In India about 15 million children were having bed wetting problem. It is one of the commonest problems in young children. Usually it is found more common in boys3. 1.6% to 15% of children wet their bed during night, it is found that 10% to 15% of five-year-old children and 6% to 8% of eight-year-old children, and it declines to 1% to 2% by 15 years of age4. Nocturnal enuresis is one of the common urological problem. Actual cause of the bed wetting is unknown. It was considered to be one of the most disabling problems during child physical as well as psychological development. Though it looks a simple problem there may be various other conditions underlying like, neuromotor problems, attention difficulties, learning disabilities, and the possibility of being the cause of psychological status. 5,6,7 Bed wetting without day time symptoms are termed as mono-symptomatic nocturnal enuresis whereas bed wetting occurs both day and night are termed it as Non-monosymptomatic 9. Delvin conducted a population survey on 1800 Irish children with the age of 4—14 years and he found that 33% of children void less than once a week, 11% voids once a week and 25% voids two to four times per month10. Bed wetting will cause enormous emotional impact in child as well as their parents. Children with enuresis are commonly punished and are at the risk of emotional and physical abuse11. Parents should understand that bed wetting is never done on purpose or not done as laziness 8. Many studies have identified the impact of bed wetting may cause anxiety, embarrassment, loss of self-esteem, concentration difficulty, learning difficulty and may impact the psychological status of the children12. Bedwetting tend to run in families. Many children who wet the bed have a parent who did, too. Most of these children stop bedwetting on their own at about the same age the parent did.13 Most children outgrow bed-wetting without treatment4. However, some child may need some additional assistance from physician. Bedwetting is typically seen more as a social disturbance than a medical disease because it creates embarrassment and anxiety in the child and conflicts with parents. The single most important thing parents should do is to be supportive and reassuring rather than blaming and punishing. The many treatment options range from home remedies to drugs, even surgery for children with anatomical problems14. Primary management of bed wetting is behavioral modification and positive reinforcement15. Yoga isan ancient tradition that has been westernized and often practiced for its proposed health benefits. Yoga therapy was described by Indian authors 2500 years ago, but it still plays an important role in everyone’s life16. It often translates union of the mind, body and spirit17. Yoga is considered as a mind and body exercises, it helps to unite the body and mind; it brings the physiological state of the body and shape emotions, thoughts and attitudes18. Yoga becomes a promising therapy for the children. It plays an important role in development of several aspects of cognition and executive functions19. Certain yoga postures or asanas have proved to help the child to overcome the bed wetting. Though there were extensive articles on benefits of yoga in bed wetting, still there is no study to prove its efficacy. There is no head to head comparison of the yoga on its role on nocturnal enuresis. This pilot study tries to identify the effectiveness of yoga in the nocturnal enuresis. The study hypothesized that there will be no significant difference in reduction of Bed wetting frequency following yoga therapy. METHODOLOGY Subjects were selected through purposive sampling method with descriptive study design. 10 children complains of bed wetting were included in the study. Prior to the selection of the children for the study, a clear analysis was done by urologist and an approval from pediatrician who states that there was no other medical reason for the nocturnal enuresis. A clear examination was done by the senior physiotherapist to rule out any bony deformities (Structural). Clear instruction to the children and the mother about the benefits of yoga and its physiological role on urinary system was clearly explained. Informed consent was obtained from the mother. Upon obtaining the concern 10 male children were included with the age group of 6—10 years, having normal life style, complains of nocturnal enuresis at least 3 times in a week, well-nourished children, school going children and those who are willing to do yoga, and those who wish to continue yoga regularly. The study excludes mental retarded children, children with urinary infections, mal nourished, underweight and any other structural deformity. A detailed session on yoga and its benefits was given to all children and the mother / guardian. Queries and Questions raised by the parents were addressed, and advised all parents to bring the children compulsory. The yoga programme was conducted for 4 weeks of duration, and a session of the program was conducted alternate days, each sessions consist of 30—45 minutes of duration. All subjects were taught yoga postures (i.e asanas). Six asanas were chosen for this study, the asanas were chosen as per discussion with the stalwarts in yoga and yoga guru. Asanas were trained to the children by the researchers, all the postures / asanas have to sustain for ten to fifteen counts. For the first three sessions the children were taught to do asanas and difficult postures were assisted by the researcher, later, once they mastered the technique, they are all practiced to do these postures without support. List of asanas trained to the children are Konasana, Sakrasana (Standing), Yoga mudra, Sarvangasana, Savasana ,Nisbandabhava. Before commencement of the study a warm up programme was given with Suryanamaskar for 10 mins. Once they completed then the children were initiated the asanas. At the end of the program savasana was given to relax the muscles. The programme was conducted initially in groups, all the queries were cleared on every session. This study was accepted by the Institutional ethical committee. There was no harm involving the participants in this study. There was no drop out in this study. Voiding dairy given to the mother and asked them to fill up when their children does bed wetting. The data were collected in likert scale (i.e 0—5 scale), and the data are used for the analysis and it was tabulated in percentage. RESULT AND DISCUSSION The data was analyzed by using SPSS statistical package, 19.1. The table I shows the general information about the children. All children included in the study are males. There are various studies suggest that male children are mostly involved in nocturnal enuresis. Voiding history noted in these children is only during sleep and at the night time only. 80% Parents of the children has the family history of nocturnal enuresis. We also gathered that 85 % of parents scold or punish their children for the bed wetting. Table II shows the voiding history of the participants which was shown in percentage. It shows that 57 % of participants are with the age group of 6, 8 years. 4 times in a week is the maximum voiding frequency by the children. Two children has the history of voiding 2 times in a week, others are having the frequency of more than 3 times per week. Table III shows the voiding history before the yoga programme and after the yoga programme. The table value shows that there was a significant difference existed between the groups. There was a marked difference between the pre and post test values. The result of the study revealed that the yoga programme has showed a marked reduction on bed wetting frequency in children. Yoga helps to promote retention control, regular practicing helps to postpone urination by few seconds to few minutes. Bed wetting is a shameful situation for children as well as parents, but it is not a serious problem, and it is common in boys20. Yoga play a major role in control of bed wetting, the retention exercises should be increased gradually without putting pressure on the children, and the exercises would help to increase the control in bladder muscles and also increases bladder capacity20. Yoga helps to strengthen muscles which control urination. It also helps in increasing bladder capacity. Regular practicing yoga will stimulate the nervous system, and thereby influence the micturition system in the spinal cord lead to better control and coordination of the process21. Yoga also helps in reduction and prevention of the psychosomatic stress disorders 22. Studies found that yoga help in improving the bladder control in patients with urinary incontinence. Few researches conducted for women who show that yoga improves pelvic health and helps in gaining control over the urine leakage. Yoga programme directs the mind awareness and increases relaxation and relieves anxiety and stress23. The study confirms that the yoga programme will improve the bladder control in children and it was a beneficial one for the treatment of bed wetting. Regular practicing of yoga provides additional benefits like improvement of flexibility and also help to improve the concentration, memory and reduction in stress level. However, the study was done in a small group, the results can’t be generalized, and there was an elaborate and large group of participants needed. The other factors like psychological or pharmacological factors were not considered in this study, future study need a holistic approach in the management. REFERENCES: Dalton R. Enuresis. In: Behrman R, Kliegman R, Arvin A, Nelson W, editors.Nelson Textbook of Pediatrics.15th edn . Philadelphia: WB Saunders; 1996. pp. 79–80. Forsythe, W. I., Butler, R. J.: Fifty years enureticalarms.Archives of Disease in Childhood, 64: 879, 1989 Caldwell PH, Edgar D, Hodson E, Craig JC. Bedwetting and toileting problems in children.Med J Aust.2005;182(4):190–195 Mark Feldman et al., Management of primary nocturnal enuresis, Paediatr Child Health Vol 10 10(10): 611–614..December 2005. von Gontard A, Freitag CM, Seifen S, Pukrop R, RÃ ¶hling D. Neuromotor development in nocturnal enuresis.Dev Med Child Neurol.2006;48(9):744–750. Okur M, Ruzgar H, Erbey F, Kaya A. The evaluation of children with mono symptomatic nocturnal enuresis for attention deficit and hyperactivity disorder.Int J Psychiatry ClinPract.2012;16(3):229–232. Coppola G, Costantini A, Gaita M, Saraulli D. Psychological correlates of enuresis: a case-control study on an Italian sample.PediatrNephrol.2011;26(10):1829–1836 American Psychological Association.Diagnosis and Statistical Manual of Mental Disorders.4th ed. Washington, DC: American Psychological Association; 2000. pp. 108–110. vanGool, J. D., Nieuwenhuis, E., ten Doeschate, I. O. et al.: Subtypes in monosymptomatic nocturnal enuresis. II. Scandinavian Journal of Urology Nephrology Supplementum, 202: 8, 1999 Devlin, J. B.: Prevalence and risk factors for childhood nocturnal enuresis. Irish Medical Journal, 84: 118, 1991 Kaplan, Harold, I and Sadock, M.D, Synopsis of Psychiatry, eight edition, 1998, Baltimore: Williams and Wilkins. Moffatt ME. Nocturnal enuresis: psychologic implications of treatment and non-treatment.J Pediatr. Apr 1989;114(4 Pt 2):697-704. Katz ER, DeMaso DR. Enuresis (bed-wetting). In: Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds.Nelson Textbook of Pediatrics. 19th ed. Philadelphia, Pa: Saunders Elsevier; 2011:chap 21.3. Ramakrishnan, K, Evaluation and treatment of enuresis, American family physician 2008, vol 78, 4, 489-496. Glazener CM, Evans JH. Simple behavioural and physical interventions for nocturnal enuresis in children.Cochrane Database Syst Rev.2004. Garfinkel M, Schumacher H. Yoga Effects.Rheum Dis Clin North Am.2000;26:125–32. Satchidananda S.The Yoga Sutras of Patanjali.Yogaville, VA: Integral Yoga Publications; 2005. Cowen VS, Adams T. Physical and perceptual benefits of yoga asana practice.J BodyMovTher.2005;9:211–9. Chen TL, Mao HC, Lai CH, Li CY, Kuo CH:The effect of yoga exercise intervention on health related physical fitness in school-age asthmatic children.Hu Li ZaZhi2009,56:42-52. Nadeem Naqvi, 2011, Bed wetting problem: How to deal with bed wetting, http://www.studyvillage.com/resources/2899-Bedwetting-problem-How-deal-with-bed-wetting.aspx. Udupa, K. N, 2000, Stress and its management by yoga. New delhi, MotilalBanarisdass. Huang, Alison J.; Jenny, Hillary E.; Chesney, Margaret A.; Schembri, Michael; Subak, Leslee L.A Group-Based Yoga Therapy Intervention for Urinary Incontinence in Women: A Pilot Randomized Trial Female pelvic medicine Reconstructive surgery May/June 2014-Volume 20-Issue 3 pp:123-184 Huang, Alison J.; Jenny, Hillary E.; Chesney, Margaret A.; Schembri, Michael; Subak, Leslee L.A Group-Based Yoga Therapy Intervention for Urinary Incontinence in Women: A Pilot Randomized Trial Female pelvic medicine Reconstructive surgery May/June 2014-Volume 20-Issue 3 pp:123-184. TABLE I General Information’s Table II VOIDING HISTORY Table III VOIDING HISTORY 1